Traverse City Record-Eagle

Business

November 11, 2009

Google offers free Wi-Fi at TC airport

TRAVERSE CITY -- Cherry Capital Airport is among dozens across the country that will offer free Wi-Fi access through the holidays.

Google Inc. announced Tuesday that it would provide free Wi-Fi access in 47 airports across the country, including Boston, Houston and Seattle, through Jan. 15. The airports handle about 35 percent of U.S. air travelers, the company said.

"That's a good thing for them to do, especially over the holidays," said Stephen Cassens, executive director of Cherry Capital Airport.

The promotion is a joint effort between Google and Boingo Wireless Inc., a Los Angeles-based company that operates for-pay hot spots in airports. Cassens said Boingo took over the Wi-Fi service at Cherry Capital several months ago. Boingo said it has been getting good results with free Wi-Fi campaigns sponsored by hotel chains. The campaigns typically offer users 15 to 20 minutes of access after they watch a 30-second video advertisement.

In the airport promotion, travelers who connect to a wireless "hot spot" at one of the airports will see a browser page that gives them the chance to donate to three charities and have the donation matched by Google.

The 47 airports include some, such as McCarran International in Las Vegas, that already provide free Wi-Fi. Sponsorships help the airport keep the service free. Other participating airports include Kalamazoo, Toledo, Pittsburgh and Orlando.

Google is also providing free Wi-Fi on Virgin America flights for the same period.

EBay Inc., the Web auction powerhouse, will provide free Wi-Fi on some Delta Air Lines Inc. planes during the week of Thanksgiving. Logging on will take users first to eBay's holiday page, but they will be free to roam from there.

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