Traverse City Record-Eagle

Columns

April 3, 2009

Op-Ed: GM stranger than fiction

April Fool's Day is now, thankfully, over, though anyone surveying Michigan's economy and key industries has to wonder if we aren't stuck in some prolonged, very bad joke.

Remembering that columnists often write tongue-in-cheek April Fool's columns, I wondered this week what readers might have thought if I had written the following in, say, April 2000:

"April 1, 2009: America's first African-American president this week insisted on the resignation of the head of General Motors as his price for continuing to prop up the failed automaker, which has lost millions of dollars every hour for the past four years.

"Incredibly, there were some who still defended Rick Wagoner, who first drew national notice when he insisted on being flown to Washington in his corporate jet last December to beg for a bailout.

"Outgoing President George W. Bush agreed three months ago to pour $13.4 billion of taxpayer cash into GM, whose stock is now worth less per share than a Big Mac hamburger. Meanwhile, the president said Chrysler has 30 days to merge with Fiat, or die."

Ten years ago, that would have seemed too wacky for even an April Fool's joke. Yet it all came true in the past few days.

Every so often, journalists get asked if they are ever tempted to write a novel. My answer is always the same: No. That's because I couldn't possibly make up anything as heroic, fascinating, sad or ironic as what happens in real life, every day.

As proof of this, we saw a story play out this week that had elements not only of spellbinding fiction, but of Greek tragedy, with a little bit of bad soap opera thrown in. Consider this:

As we all knew, General Motors has been in trouble, losing billions, losing market share and customer confidence. Something had to be done. But GM's chief executive just wasn't moving fast enough, despite repeated warnings.

He wasn't willing to make the painful decisions necessary. There was real fear that the nation's biggest automaker might go out of business. So in a dramatic coup that shocked Detroit, the GM chairman was forced to resign.

Yes, I know that happened this week.

But here's what you may not know -- that also happened seventeen years ago. The circumstances were different, but uncannily similar. Back then, the chairman was Bob Stempel, like Rick Wagoner, a lifelong GM employee.

Stempel had long wanted to be chairman. But he arrived at a time when a recession was on and the company started piling up record deficits, small compared to the money GM has lost in the last few years, but bigger than anybody had ever seen in 1992.

General Motors's market share had fallen by nearly 10 percent in seven years. For years, the board of directors had mostly just collected their compensation and rubber-stamped anything management wanted. But they now were deeply worried.

Most didn't know a lot about the car business, but they did know they didn't want to be blamed if GM failed. So, led by former Procter & Gamble Chairman John Smale, they acted.

In April of that year, they forced Stempel to replace key members of his management team whom they regarded as incompetent cronies. They wanted to send a strong message that GM needed to change the culture and the old way of doing business.

But it didn't work; Stempel just dug in his heels.

Finally, he was forced to resign. A new management team came in, the youngest of whom was the chief financial officer, who was only 39. The new leader was hard-charging Jack Smith.

Four months later, someone got up at a company party and said "What happened at this company can't ever be allowed to happen here again." When change was needed, change had to be made, no matter how painful. GM's new leader vigorously agreed.

"This will never happen again," Smith said.

Eight years later, he handed over the reins of the company to that young new finance director, a man named ...

Rick Wagoner.

As I was saying, you just can't make this stuff up

Text Only
  • Kathy Gibbons: Not 'just a cat'

    I started a new job Monday after being laid off from my last one. That night, I had to write this column to make this week's deadline. But I was having a hard time concentrating on any of it. All I could think about was my cat.

    Continued ...
    Feb 12, 2012 7:14 am 1 Photo
  • Jack Lessenberry: State's prison problem

    Someone once said society needed to decide whether it could afford to lock up those it was mad at, or just those we are legitimately afraid of. What seems bizarre is that given Michigan's financial situation, its leaders seem unwilling to make the rational choice.

    Continued ...
    Feb 12, 2012 7:14 am
  • George Weeks: Snyder and state rebound

    Continued ...
    Feb 12, 2012 7:14 am
  • Adapted in TC: Relationship's strength is at its core

    In the beginning when we take our vows, few of us think "in sickness" applies right then. Perhaps we'll have to deal with that when we're really old or maybe everything will stay right until we die. In this moment, such matters are not in our reality.

    Continued ...
    Feb 11, 2012 7:14 am 1 Photo
  • Foodie With Family: Feeding joy

    The other day, after a protracted conversation about food, my little brother observed that my purpose in life is to make people hungry. As a food writer, there is something to that, but that's not the whole story ... I also feed them.

    Continued ...
    Feb 9, 2012 7:34 am 2 Photos
  • Amish Cook: Warmth helps stove breaks

    The sun is shining and it almost seems like spring with the unusual warmth we are experiencing.

    Continued ...
    Feb 9, 2012 7:30 am
  • Op-Ed: Reform falls on deaf ears

    Surprise! Would you believe that political systems are stacked in favor of those with money? That's probably been true since the days of the Pharaohs. But these days, two things make the normal much worse in our country.

    Continued ...
    Feb 9, 2012 7:24 am 1 Photo
  • Monday, February 6, 2012
  • Garret Leiva: This could change your life

    We live in a world where schemers, dreamers and spammers stuff our email inbox with can’t-miss deals and Nigerian bank windfalls. I, for one, can earn $50,000 in the next 90 days or enter to win a free iPad2. The best part is these wishful dreams can come true without any effort.

    Continued ...
    Feb 6, 2012 7:38 am 1 Photo
  • Sunday, February 5, 2012
  • Giants on Cruz control

    Once again, the Giants come in as the underdog and once again I think they leave with the Vince Lombardi trophy.

    Continued ...
    Feb 5, 2012 7:14 am
  • Northern People: Hay in Texas in nick of time

    Hay donated by Dick Olds of Olds' Paradise Farms in Kingsley arrived at Rick Petersen's farm in the northeast Texas town of Wills Point in the nick of time.

    Continued ...
    Feb 5, 2012 7:14 am 1 Photo
  • On Poetry: Knitting, like love, has a fringe

    Even if this winter's been mild, we've had plenty of chances to appreciate our knitted scarves, shawls, and sweaters. I think the hand-knitted ones are the warmest, holding all that personal care and attention in their fibers.

    Continued ...
    Feb 5, 2012 7:14 am 1 Photo
  • Jack Lessenberry: Overcoming the Morouns

    Americans are justifiably outraged whenever a lawmaker is caught taking bribes or misusing public funds. But what do you suppose the voters' reaction would be if it were discovered that one very rich family was trying to buy off the Legislature solely for their own financial gain? What if that family spent millions on what amounted to legalized bribes to successfully block a project that virtually every corporation in the state agreed was essential to Michigan's economic future? We are talking about the family of Manuel J. "Matty" Moroun, the 84-year-old billionaire who owns the aging Ambassador Bridge.

    Continued ...
    Feb 5, 2012 7:14 am
  • James Cook: Bet against Belichick?

    There's one big reason the pick is New England. Remember 2008?

    Continued ...
    Feb 5, 2012 7:14 am
  • George Weeks: Granholm has new gig

    Over the last half-century, most Michigan governors upon leaving office have gone into or sought another form of public service. The last one, Democrat Jeniffer Granholm, is blazing into the public light with a sprightly talk show gig on California-based national cable TV.

    Continued ...
    Feb 5, 2012 7:14 am 1 Photo
  • Reflections: Images on the pond

    With the cat asleep on my lap, I stared at the flames dancing in the fireplace and my mind drifted back to a long-ago summer afternoon spent with my father.

    Continued ...
    Feb 5, 2012 7:14 am 1 Photo
  • Saturday, February 4, 2012
  • Ask Evelyn: Everybody's doing it?

    Q: My "tween" is always saying "Everybody does it" or "Everybody says it." I know this is an excuse to try to get her own way or get things she wants, but I'm really getting tired of hearing it. Where does this end? — Frustrated Mom

    Continued ...
    Feb 4, 2012 7:14 am 1 Photo
  • Thursday, February 2, 2012
  • Avid cook teaches in Beulah

    Winter can be kind of quiet in downtown Beulah. So Sally Berlin and Jackleen Carmack decided to spice it up a little with "“ what else? "“ food.

    Continued ...
    Feb 2, 2012 8:07 am 1 Photo
  • Amish Cook: Feverish boy still dervish

    Kevin, 6, is home from school today. He has been running a fever since yesterday morning.

    Continued ...
    Updated Feb 7, 2012 10:38 am
  • Op-Ed: 'Turnaround plan' for Michigan

    Business Leaders for Michigan, a group of some of the state's most progressive, far-seeing corporate chiefs, has released a new 2012 Michigan Turnaround Plan — and it's worth checking out.

    Continued ...
    Feb 2, 2012 7:54 am 1 Photo
  • Wednesday, February 1, 2012
  • Dennis Chase: Family tradition continues

    College football recruiting has changed dramatically since Shane Bullough went through the process nearly 30 years ago.

    Continued ...
    Feb 1, 2012 7:28 am 1 Photo
  • Monday, January 30, 2012
  • Terry Wooten: A time of big snow

    The winter of 1957-58 was a doozie. I was in fourth grade. Snowbanks were higher than school bus windows along sections of the back roads.

    Continued ...
    Jan 30, 2012 7:19 am 1 Photo
  • Garret Leiva: Electrifying Super Bowl

    Fans in NFL jerseys and power-suit ad executives will all be abuzz Sunday over the Roman numeral spectacle Super Bowl XLVI. I hope to score the electrical outlet plug-in version.

    Continued ...
    Jan 30, 2012 7:18 am 1 Photo
  • Sunday, January 29, 2012
  • Jack Lessenberry: Health care here, abroad

    For nine months of each year, Dr. Richard Keidan is an elite physician in an upscale Detroit suburb, a surgeon who specializes in removing cancer. But every three months or so, he flies across the globe to Nepal, lands in Katmandu, and then trudges into the interior.

    Continued ...
    Jan 29, 2012 7:14 am 1 Photo
  • For water features, think small

    Water features can bring interest, beauty and wildlife to a garden, but they also can be work.

    Continued ...
    Jan 29, 2012 7:14 am 1 Photo
  • George Weeks: Camp takes leadership role

    Periodically in its 175 years of statehood, which was marked last week, Michigan has had politicians prominent in crafting federal policy.

    Continued ...
    Jan 29, 2012 7:14 am 1 Photo