Traverse City Record-Eagle

Archive: Friday

March 19, 2010

House OKs Pure Michigan money

LANSING -- The Michigan House has passed legislation that would add a $2.50 daily charge on vehicles rented near airports to help pay for a popular tourism advertising campaign.

The main bill in the package to fund the Pure Michigan campaign passed the Democrat-led House by a 56-52 vote Thursday mostly along party lines. The package would let the state loan up to $20 million to the campaign and repay it with revenue from the rental fees.

The bills now go to the Republican-led Senate, which hasn't supported the idea of using a new rental car fee to fund tourism promotion.

Pure Michigan has about $5.4 million budgeted for this fiscal year, down from $30 million last year. The agency says it needs more money quickly to afford a summer advertising campaign.

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