Traverse City Record-Eagle

Region

June 28, 2012

Numbers up at Cherry Capital

TRAVERSE CITY — Travel numbers continue inching upward at Cherry Capital Airport where business is literally picking up.

May passenger numbers through Cherry Capital were up 5.2 percent from a year ago to more than 25,000 travelers. Year-to-date passenger numbers for the first five months of the year totaled 105,212 travelers, up 2.8 percent from 2011 which marked the airport's first increase in passenger travel since 2005.

Airport Director Kevin Klein expects June travel numbers to come in at least 2 percent above last year with airlines offering expanded seasonal flights to key hub airports in New York, Denver and Atlanta.

"I think that's helped out a lot," he said.

The local numbers contrast with other airports around Michigan where passenger numbers are down this year, including facilities that provide some competition for Traverse City. In Grand Rapids passenger counts through May were down more than 6 percent from 2011, while Flint airport numbers were down nearly 13 percent.

Klein cited increased business travel for creating part of the uptick. The airport is seeing more business travel from locally-based operations including Hagerty insurance and the Grand Traverse Resort & Spa. The airport's major carriers including Delta, United and American Airlines are dispatching sales teams to the area this summer to look further into the region's travel needs.

"They are starting to take notice of the new businesses we have in town," Klein said. "We've been a leisure market for so long, it's taken awhile to get their attention."

J. Michael DeAgostino, a spokesman for the Acme-based resort, said it's a "chicken-and-egg" situation. He's not sure if more business travelers are creating more flight options, or whether more flights are spurring more business travel. Regardless, he said it's a good situation for the resort and the region's economy in general.

"Our business levels are up this year," he said. "The easier it is for our conferences to get here, the better it is for everybody."

Klein said Delta airlines officials are pleased with the advanced reservations for new weekly flights to and from Atlanta that started last weekend. But local travel experts said the timing of the Saturday-only flights isn't optimum for area residents for leisure or business travel.

Patricia Martin, a travel agent for Passageways Travel based in Traverse City, said so far she hasn't booked anyone on Delta's Atlanta flights, which she said is more targeted to visitors coming to Traverse City. Locals would benefit more from Atlanta flights at other times of the year, she said.

"Where that would really help is in the middle of winter, when everybody's on spring break," Martin said.

More popular is the seasonal flight service to Denver through United Airlines, as destinations in the western U.S. and beyond are more in demand with summer travelers.

"I think the Denver-United flight is very helpful for people to get to that part of the country," she said.

Klein suspects more-competitive airfares that Delta introduced into the Traverse City market also are helping boost local passenger numbers. Others said air fares continue to vary widely based on advanced reservations, days of the week and other factors, and advise potential travelers to shop around for the best deals.

"Every day's a different story," Martin said. "It really depends on how flexible you can be with your plans."

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