By ADAM DeLAY
LANSING -- Northern Michigan temperatures are on the decline, but the unemployment rate is headed in the other direction.
Many workers who rely on seasonal, tourism-related jobs are finding themselves out of work as winter months arrive.
Angie Ross, business liaison for the Northwest Michigan Works Petoskey office, said the agency tends to be busier during winter.
"There are a larger number of people in November, December and January coming in because there are fewer jobs available," she said.
Many northern Michigan residents take on a variety of jobs and often shift work with the season.
"It's not uncommon to see people work two or three seasonal jobs and work different jobs in different seasons," she said.
Carlin Smith, president of the Petoskey Regional Chamber of Commerce, said winter is particularly difficult because summer residents are gone.
"There are a lot of people who have summer homes and live here all summer," he said. "They live, eat and shop here, so in the winter there is less of a need for grocers, restaurant workers and other positions. A lot of people have to take unemployment or will do odd jobs like plowing snow and hauling wood."
Fluctuations in unemployment rates are common in many of the state's northern counties.
Throughout the summer, Emmet, Charlevoix and Cheboygan counties saw steady declines in their jobless rates, compared to sharp increases in unemployment last winter.
In September, though, Emmet County's unemployment rate increased from 11.6 to 12.2 percent. Charlevoix County's rate also increased from 13 percent to 13.9 percent, according to the U.S. Bureau of Labor Statistics.
The number of unemployed in Cheboygan County dropped from 8.7 percent to 8.6 percent in September, the smallest decrease the county has seen since March.
Smith said he wants to see more advertising for winter tourism in the area.
"While there is certainly a higher volume of people coming in the summer, we should do more to promote winter tourism," he said. "People can travel easier today than in years past, and I think we have a lot to offer to winter travelers."
Kirsten Borgstrom, spokeswoman for Travel Michigan, said a taxpayer-funded Pure Michigan campaign has advertised winter activities since last year. Travel Michigan is the state's tourism promotion agency.
"The ads cover things like snowmobile riding, skiing and all of the things people can do during the wintertime," she said. "We're trying to bring people to the state who would like to have an affordable winter getaway, which would increase the number of visitors and create more jobs."
But Pure Michigan needs additional state money, Borgstrom said, so it will discontinue winter ads, at least temporarily.
"Unfortunately, that aspect of the campaign will be going dark for now because we don't have the funding for it," she said. "If we receive our additional funding we'll be ready to go for a January and February winter campaign."
Smith said he remains optimistic about the region's ability to increase the number of winter visitors.
"While I don't think we'll ever get to our summer levels, there is definitely room to expand our winter volume and perhaps keep more people working," he said.
Adam DeLay writes for Michigan State University's Capital News Service.
