ANN ARBOR (AP) -- Dave Brandon joked there's no place to hide in his new office -- a second-story, window-filled space on the corner of a busy intersection near campus.
He likes it that way.
"I'm really excited to be here," Brandon said in an interview with The Associated Press.
Brandon had a lot on his calendar Monday, his first day as Michigan's athletic director, but acknowledged nothing on his list of things to do was more important than his plan for Rich Rodriguez and college football's winningest program.
"It's critical," Brandon said. "If you look at the annual revenues that drive this department, football is three-quarters of who we are. It's essential for that program be successful if our entire athletic department is going to be successful.
"I will continue to spend a lot of time with Rich and all of the people associated with the football program to understand it really well and to hopefully make an impact in terms of how we precede going further."
Michigan's once-proud team has been embarrassed on and off the field lately.
The NCAA notified Rodriguez and school officials two weeks ago that the football program is facing five potentially major rules violations in part because its report said Rodriguez "failed to promote an atmosphere of compliance within the football program" in regards to time spent on practice and football-related activities.
Brandon backed his coach then and on Monday reiterated his support for Rodriguez.
"He's our coach for this season," Brandon said. "There's nothing within the framework of the NCAA allegations that led me to believe that it should change his status as our coach."
Michigan was given 90 days to respond and is scheduled to appear at an NCAA hearing on infractions in August. Brandon said he is "very" involved in formulating the school's response, but declined to comment much about it.
"We're going to continue to be in a quiet period as all of this evolves," Brandon said.
Rodriguez lost a school-record nine games in his debut season two years ago, then finished 5-7 last year after a 4-0 start.
"It's a big season ahead," Brandon said. "A big season."
